Reducer - A Change Of Worlds (RUSS usb package)


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DIY / punker Koyaanisqatsi vibes on Reducer's Change of Worlds film, for our money, the most hypnotic trip-inducing VHS edits, degrades and loops this side of Max Kelan - indulge yourself in a loose visual narrative of the moral wretchedness of the Western world and the wonders of the earth and culture we destroy. Another piece of this fascinating unfurling Reducer puzzle (were they the best band you never heard of?)

Any USB sceptics bury your hatchet here, there's an undeniable magnetism to this product. Easily one of the most beautifully packaged and crafted items we've ever seen, let alone handled, let alone sold.

100% guaranteed weird night in, trippers recommended. Here's Reducer with the details:


The Restored 1980's Original Lightshow, Backdrop, and Onstage Cut Up Video of REDUCER
Featuring a New Soundtrack made Using Contemporaneous Recordings by The Human Aerial 2020
Post Production by Sen Na 2020

This Video was used as a lightshow/backdrop by Reducer from 1985 - 1990. The once 90 minute Cut Up TV, VHS Cassette had, through decomposition & the ravages of age, 'edited itself' down to 40 minutes. It is Presented here in as much an Original Condition as possible. The Film has been through a Post Production Process in order that it can shown as near to its first incarnation as part of Reducers Audio Visual Shock & Awe Live Sets as possible, but also to render it as a Cohesive Film in it's Reincarnation - A Change of Worlds.

This is a Restored & Post Produced Cut up Video (physically recording & stopping, then rewinding and repeat, ad nauseum!) that I made between 1982 & 1985 & was used as Reducer's Projected Stage/Light Show & on Stage TV Show until 1990. For the soundtrack, I've used Original 80's Cassette Recordings of ideas I had back when I was making it - including Me Drumming from an 38 year old audio Master Cassette Tape of the Band of Mercy - played at half speed. My ambition back then was to eventually release it as a Film & thus I wrote several contemporaneous other pieces, such as the Synth riffs, to run alongside. I chose to use the quote of Smohalla, Chief of the Wanapum, as the spoken word - as it sums up the white western Destruction & Disrespect of the Earth & it's Indigenous Peoples, and the Recycling of life & Death, Things that are Close to the Heart of Reducer & Myself. The voice & the wolves were recorded from a then, highly unusual to be broadcast on mainstream TV documentary, called "Walking in a Sacred Manner" made by 1st Nations plains Tribes such as the Oglala Sioux & Wanapum, from around 1982, The Thunder is from a Storm outside a flat I shared with Reducer Bassman Dave, circa 1984.

Video Cassette Recorders were in those days, huge, heavy, clunky mechanised things, with big "press down hard" mechanical buttons, so trying to get a quick edit became a real skill, I had fingers like Popeye's arms! It took me a Very long time to get enough good clips and money together to get another VCR so I could start making loops or repeated edits - same as with audio - it is immensely time consuming, relentless, and on the fringe of psychosis let alone mental exhaustion, to listen to and or watch the same thing over & over, every few seconds, for days and weeks on end. The VHS Cassette sat in its box for 30 years or so till I had it restored and then only 40 minutes had made it through the Degradation Process of Video Tape, but again, Typically Reducer, it's a Perfect 40 minute Distillation of the Original, Skilfully and Lovingly Post Produced by the Truly Gifted Sen Na, to Render it a Cohesive Film for Release.

There's been some Very Special Moments in Making this Project come to Fruition, one such was a picture Lester RIP gave me for the Website 5 years ago, when I 1st started it, saying "This needs to be used at some point" & of course, This is that point! Utterly Brilliant as the closing image of the Film and it is the only new image in it - Classic Reducer - All about Serendipity- Improvisation- Spontaneity- Alchemy - Passion and Grim Determination! This is literally, a Hand Made Film, No Cameras, just Me, My Wits, 3 or 4 tv stations & 2 VHS Recorders...The Equipment it took to make the Video would have weighed in at over 10kg - The Technique Took 3 years - Today you can do it on your phone in Minutes - This is a Work of Love, Skill and Dedication, that Exactly Because of its Origins is More Relevant Today Than Ever.

In keeping with the Films Creative Process and to stay True to our Roots, We have Chosen to Present the USB in a Hand Made, Folded and Printed Box (using repurposed excess Reducer Product 12" ep sleeves) & Mini VHS Slipcase. This lovingly Hand Crafted Packaging was Produced by Euan Harries - Craftsman. This is real art, from the 1st image recorded 40 years ago through to the box you have bought it in, made in the last few months.

The movie is served in a Boxset with custom shaped usb and assembled liner notes.

Audio Excerpt - 1

Audio Excerpt - 2