Reducer - Product
How to use the reserve function
If you'd like to purchase items from our site but want to save money on shipping costs, you can use our reserve function to combine your orders over an unlimited period of time, and ship them together for one combined shipping price when you are ready.
Just hit the 'reserve' button at the checkout page as your shipping option when you've finished making your order, and your order will automatically be held in reserve here until you are ready for us to ship everything to you.You can keep as many orders in reserve with us via our site as you like, until you are ready to ship. Just send us an email when you are ready to ship your reserve orders, and we will get in touch with the combined shipping price, or ship for free if you have exceeded the minimum order amount for free shipping to your address.
Can the reserve function be used to get free shipping? Yes - If your combined order total is more than £50 within the UK, over £150 within the EU, or over £225 worldwide, we'll ship your order to you via courier service, for free.
Here's a step by step guide to using it:
1. Click on the account icon to log into your account.
If you don't have an account, please click 'create account' to make one. If you had an account on the old RWDFWD site, please create a new one with the same email address used on the old site - this will ensure your previous orders are brought through to your new account.
2. Add records to your cart as normal.
3. When you're ready to check out, select 'ship'.
4. Then select 'Reserve items' on the shipping method list, then continue to payment.
5. Once payment is complete, your order will show in your account as 'unfulfilled'. We will have put all the products aside in reserve for you to combine with other orders and ship later in bulk.
6. When you're ready to ship all the items you have in reserve, email us on info@rwdfwd.com and we will calculate the shipping due and arrange for payment to be taken.
7. Sit tight and wait for your records to arrive in the post!
Free Shipping?
We offer free shipping on orders over a certain value
UK orders over £50
EU orders over £150
Worldwide over £225
This is automatically applied at checkout and reserve orders also count towards it.
EU Order info
Unfortunately, the UK is no longer part of the EU - This means that certain shipments sent to addresses there from us may be subject to tax and / or import duty - All orders sent from RWDWD are sent ‘DDU’ - That is, duty unpaid - any import tax and/or duty is the sole responsibility of the buyer.
If you would like to use our reserve function to group several orders into one large shipment, we can arrange for it to be sent tax and duty pre-paid so you don’t have to worry about it at a later date - Contact us for more information.
Private press industro-dub madness beamed from squat-life Northampton, circa the 80s.
Real relics acquired direct from Reducer guitarist and tape-loopist Hooly 'the Human Aerial; No other place to buy these at the moment.
Insant cop if you're into: Eric Random or Jah Wobble's restless dub globalism, African Head Charge, any 80s post-punk to be honest.
Step up step up the great lost industrial dub punks: Product is the one and only official release from sometime Temple of Psychik Youth associates Reducer. Rumoured to have almost signed to On-U Sound (their loss imho), Reducer have had a partial resurrection of their 30-40 year old cassette archive through their Bandcamp this year (inc. a mad 3 part crust rendition of the Sleng Teng Riddim).
R E D U C E R gave life as a gigging band & sound system but were unable to fund any kind of release, until the band finally ended in '92.
Catching up with their oral history online is eye opening. Tales of the Reducer Universal Soundsystem, toasting about Alastair Crowley over classic riddims, blues dances, early (UK) explorations in body modification, posters by Alan Moore. Sounds like you had to be there.....
But all this would just be journo-sensitive waffle if the music wasn't the gut punch revelation it is....
You drop the needle on cut up voices from the 80s TV doc quagmire, hammered stop and start through cassette decks and pedals over rough af drum machine marches inna Cabaret Voltaire tape edit paranoia. Into the cosmic soup goes twangs of mandolin and thumb piano and endless scratches and rewinds on 'Feast of the Dead'. 'Relentless Bombardment' is the dubbiest thing on here: huge basslines bouncing round a timely soundbite: 'Human animals in comfortable cages', swirling around the mix mantra-like as the words start to lose meaning.
'Dont Make Me Laugh' rolls in the driving Distorted fuzz bass that takes into almost Ministry territory (but with more Butthole Surfers kinda mischief), bird noises, manic laughter, crashing walls of noise and FX to oblivion - this ain't no musique concrete though. Just honest adventure sonics tracing the West's moral debasement.
'Lost Children of The Sun Gods' sounds like a perpetual summer of love told through disembodied voices and the web of Maya. Squalls of guitar feedback inject a drop of spiritualist post-psych noise like Spacemen 3 (with less navel-gazing).
We'll get more in stock as we sell more, but consider this a rare opportunity to right a cosmic wrong - Reducer for Christmas #1.
Tracks Recorded in 1985-87 Far Heath Studios, Northants.
A message from Hooly (from https://www.reducermusic.com/)
"I'm The Human Aerial, Tuning Constantly, Receiving & Transmitting - on Things Long Enough to Get It, Shred It and Push It Back Out....in Some Form of Creative Medium, Whether its Voice Cut Up or Guitar or Video.
That Such a Momentary Flash of Passion & Energy Left an Impression 35 Years Later is only as Astonishing as it is Obvious - We Were, For Those Few Golden Years, Where It Was At. Not Arrogance - just Happy, Lucky and Grateful That We Were Blessed Thus. To make the Music We Did Was Nothing Short of Possession - by The One True Spirit - Life, Not Because We Were So Good But That The Others Were So Bad."
Feast Of The Dead
Relentless Bombardment
Don't Make Me Laugh
Lost Children Of The Sun Gods